'So Benetton, which is spreading the idea of love and unity across the globe with its hilarious promotional projects along with selling brightly colored sweaters and dresses, is now rolling out a new international campaign entitled UNHATE to cultivate the principle of love and tolerance despite all religious, cultural, governmental, national and individual differences.The UNHATE project aims at fostering positive change in communities across the globe and contributing to “the creation of a new culture of tolerance, to combat hatred, building on Benetton’s underpinning value". 'Sounds perfect right? But here is THE DEAL
Thursday, November 17, 2011
UNHATE _When Fashion Campaigns go all the way to the BUZZ
If you are in the fashion industry and haven't heard of the United Color of Benetton new campaign, you might have been living under a rock!